Generate more enquiry. Sell through service.  Optimize your admin.


Live one-day training for experienced brokers and loan writers only

The Broker Breakthrough Intensive with

James McCracken

Get more clients.  Get more time off.

* You must be settling – or on track to settle at least $12 million of loans in your broking business

this year in order to attend.  For more details, keep reading.

Dear Broker,

Here’s a very real problem: too many brokers and loan writers – perhaps like you – hit an income ceiling, often it’s below $20 million, and you never achieve the income (or make the kind of difference) that you want.

And while it’s easy to blame APRA or aggregator software or ‘bolt-on’ another tool in the hope of fixing the ‘systems issues’, it doesn’t really solve the core problems.

My commitment to you…


If for some reason you don’t love the event, simply let me know and I will offer you a prompt and courteous refund, pay for your parking and cut you a cheque for an extra $200 for wasting your time AND you still get to keep the resources.

So nothing changes.

It’s not because the software or APRA are the main problems.

It’s your strategy that needs to change.

The strategy you used when you started your broking business is unsustainable. 

You’re working hard, over servicing clients and writing all manner of loans – from commercial, to plant & equipment to FHB’s to non-conforming. 

And your hourly rate is nowhere near what it could be. 

Cash flow is inconsistent and you get tired working long hours.

Today, your key source of leads is client referrals.  They’re great when they come off – but they are unpredictable, and you don’t have control over how often they happen.

You also spend a lot of time doing appointments and then chasing down clients for paperwork – just to get a pre-approval.  It can be frustrating and tiring, particularly when you’re taking time out of your evenings to see them.

And while it’s nice to do ‘repeat business’ from client’s on your book when they start asking for $40K top-ups, you realize the value of new clients.

It doesn’t have to be that way.

When I work with clients, we do things differently.  They write more loans, they operate more efficiently, and they earn more income.

How differently do things look in the

real world? Here are some examples:

  • When Stephen O’Reilly-Nugent started working with me, he was settling less than $1,000,000 per month. Today he’s settling around $3,500,000 per month.
  • George Peppas was stuck at $180,000 per year for 5 years. Now he is bringing in over $300,000.
  • Andy McGorlick had his best year ever at $30M.  In the short while we’ve been working together, he’s on track to hit $60M.
  • And then there’s Michael Luca’s.  His best year was $50M.  He’ll now write about $85M.

That’s Just A Few Examples Of Many

And you might be thinking “well, $1.5 Million a month in settlements sounds pretty good to me,

I think I’d be comfortable earning that.”

And if that’s what you’re thinking and that’s your goal, then this might not be for you.

You need to be a broker or loan writer working full time.  You need to be proud of your service, to have competence in packaging a deal and to know that you truly deliver value for your clients.

$1 million per month minimum in settlement volumes is the benchmark for entry.

I can’t do this work for people still getting lender accreditations, working out with LMI stands for or struggling to write one loan a month.

If you fall into that category, sign up for my newsletter, get all my free training and podcasts – and come back when you’re ready.

BUT, if you’re ready to take your broking business to the next level, keep reading, and book yourself a place at the Broker Breakthrough Intensive and get my proprietary methods to significantly grow your settlement volumes and loan book.

I’m James McCracken.

For the past 4 years I’ve been working with brokers, loan writers and sub-aggregators to help them grow loan volumes without spending more on their marketing.

And what do I teach?

I teach the exact same principles used by many of the MPA Top 100.

I have been sought out and worked with brokers and leaders from many broking groups across Australia, including:

When you come to the Broker Breakthrough Intensive, you’ll learn, side-by-side with me in the trenches, EXACTLY how to create a scalable broking business where you can significantly increase your personal income, minimize your time on admin, and where you truly make a difference to yourself – and your family.

But perhaps most importantly, you’ll learn how to build a business that gives you more personal freedom.

You see, you don’t need to be doing 90-hour weeks to write good volumes.

Sure, these people win the awards – but do you need an award to achieve the results you want for your business?

There’s plenty of ‘award-less brokers’ who write great volumes and have a fantastic work-life balance.

Like Tony Spies.

He writes over $40 mill and spends every Friday down at his beach house, surfing.

Sure, he gets some work done too, and not everyone likes surfing, but it’s nice to get to choose what you want to do and when to do it.

Yes, you can just get access to my online library where I keep my best tools and resources, but if you want to get a full, intensive immersion, then the Broker Breakthrough Intensive is what you need.

Have Extra Questions?

Here’s a list of answers…..

How is the day structured?

The day will be run 9:30 am to 4:30 pm. There’ll be a lot for us to get through, and only limited time to do it, so we need to make every minute count.

Is it just theory?
Absolutely not.  You’ll receive your own manual, and we’ll roll up our sleeves and get busy doing stuff.  I make it simple, interactive and effective.  The more you DO, the easier it becomes to get results.



Why isn’t it free?

I believe the more you pay, the more you listen, and while $197 isn’t a huge sum, it does eliminate the tyre kickers and it means the people who are in the room are committed to their success.

It also means we don’t need to cover off basic stuff – we can focus on more advanced strategies to help you get further ahead.

Do I get CPD Points for this program?
Yes, you get 6 of them, but this shouldn’t be your reason for attending.  They are distant second or third from getting the systems, structures and strategies that help your business achieve the results you’re working hard for.



So what exactly do I get?

As a participant, you receive:

  • Pre-intensive support and resources
  • A full day immersing in best-practice mortgage-broker specific training
  • BBI workbook
How do I know if you’re any good?

Well, if you’ve been listening to my podcast for any length of time, spoken to a BDM, read my blog or seen some of my client case-studies, you should already have an idea.

That said, if at the end of the day you feel the program hasn’t been of value, simply let me know and I will offer you a prompt and courteous refund, pay for your parking and cut you a cheque for an extra $200 for wasting your time AND you still get to keep the resources.  I hope you agree I can’t be fairer than that.

When is it?

Golden Gate Hotel

9:30 to 4:30

Write More Loans. Do Less Admin.

You see, when I work one-on-one with my clients, I help them build a business that is more systemised, structured and scalable.   We free up their time from the menial tasks so they can focus on the 20% of things that make 80% of the impact.  Such as….

  • The client experience journey to maximize referrals.
  • Email marketing that generates inbound enquiry.
  • Leveraging strategic relationships with people who actually refer.
  • After-settlement processes to maximise lifetime client value.
  • Optimizing conversion from ‘enquiry to settlement’

And these strategies have only been shared with my private clients……until now.  I’m running the Broker Breakthrough Intensive to show you exactly how to generate consistent enquiry, to grow your settlement volumes and build a good book with clients who you enjoy working with – and who enjoy working with you.

Structure & Strategy.

Most events, conferences and PD Days are measured by the number of speakers, the volume of information, the number of notes taken and how many brokers they can fit in the room.

This isn’t one of them.

What would have a bigger impact on your settlement volumes: hearing lots of speakers or getting more structure and a solid strategy?

Come Prepared.

To achieve maximum value during our time together, you’ll receive pre-session training so we can jump into the advanced content at the intensive.

  • You’ll receive my foundational templates to managing the client experience
  • The Game Changer to build trust fast

This way, when you’re in the room, we’ll be focused on the 20% that will make the most profound difference to you and your business.

All Killer. No Filler.

 Here are the 6 Projects we’ll work on at the Broker Breakthrough Intensive

Client Referrals

Deliver your service in a way that engenders more trust and inspires your client to want to tell others about you.

Strategic Partners

Build a team of collaborative referral partners who actively look for opportunities to recommend and introduce you.  

Authority Marketing

Build your brand and reputation and the preeminent and most trusted adviser to current and future clients.

Conversion Optimisation

Increase your conversion ratio from ‘enquiry to settlement’ with clients that are easier to work with.

Business Strategy

We’ll get your strategy out of your head and put it onto paper in a concise, easy-to-understand manner so you can keep focused on the actions that drive you forward.

Your Support Team

Build a team of competent, caring people who own the day-to-day tasks while you own the relationship and focus on your inner genius.

Talk Of The Town

“Prior to beginning your program, I was lacking motivation, struggling to find an organized and structured process and needed some input/inspiration. We can often get lost in trying to impress our clients when all we need to do is ensure them that the job will get done through being transparent with them and build TRUST…once that is achieved they will be your clients for life. 
I have already recommended you to a couple of brokers – I know they will gain a lot from attending it and I’ve also positioned it as a motivational injection, which I think is important as we can all get lost in our day job from time to time. Thanks again.”

 – Bobby Chawla, Mortgage Broker, K Partners

“Your program far exceeded my expectations.  I loved the interaction, content and how it was delivered.  It was a pleasure to listen and learn – and having applied only a few parts of your program in the weeks following, I’ve already generated 3 leads that are now my clients – the program has paid for itself many times over.  Thanks!”

– Ree El Gadaa, Mortgage Broker, Club FS

Book your seat at the Broker Breakthrough Intensive and give yourself the gift of writing more loans, helping more clients and helping yourself.